Tuesday, March 2, 2021

GAM 360 Test

ADN GAM 360 Test

Manage inventory

Deactivate and reactivate creatives (Beta)
Ad Manager Small Business publishers can now deactivate and reactivate creatives. Deactivated creatives will continue to count towards the Total Creatives system limit. Deactivated creatives provide assurance that the creative will no longer serve.

Other product or Help Center updates

Check RTB creatives for user consent
Ad Manager, AdSense, and AdMob have released an additional GDPR/LGPD compliance feature that will enable you to opt-in to allow Google to check RTB (real-time-bidding) creatives for user consent. The “Check RTB (real-time bidding) partner creatives for user consent” option will appear on the EU user consent page and apply to both GDPR- and LGPD-eligible traffic.

Additions to the ad technology providers for LGPD list
The following newly certified Ad Technology Providers (ATPs) are available for use with the LGPD: AdGear Technologies Inc., Axonix Limited, Cazamba Serviços de Internet Ltda, Digitalist Finland Oy, Hueads, Inc., Intango Ltd., internetstores GmbH, Melvad, Smart Digital LLC, Unmatched Solutions Limited.